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Colorful Standard

Colorful Standard is a Danish men’s and women’s clothing brand founded in 2018 by owner Tue Deleuran, who wanted to “shake up” the fashion industry in terms of standards of ethics. Colorful Standard prides itself on using 100% certified organic cotton and 100% Italian extra fine merino wool, manufactured in Portugal under European guidelines. The garments are regionally made to reduce their carbon footprint and also because of Portugal’s “impeccable reputation in workmanship”, the brand says.

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Colorful Standard

Colorful Standard is a Danish men’s and women’s clothing brand founded in 2018 by owner Tue Deleuran, who wanted to “shake up” the fashion industry in terms of standards of ethics. Colorful Standard prides itself on using 100% certified organic cotton and 100% Italian extra fine merino wool, manufactured in Portugal under European guidelines. The garments are regionally made to reduce their carbon footprint and also because of Portugal’s “impeccable reputation in workmanship”, the brand says.

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