Fewer brands have a commitment to sustainability more tightly woven into their DNA than London based womenswear label Ninety Percent. Co-founded by Shafiq Hassan and Para Hamilton in 2018, one of the key motivations for creating the brand was to support charitable causes and empower people. As such, 90% of their profits are distributed between supporting charitable causes and the people who produce the garments.
Fewer brands have a commitment to sustainability more tightly woven into their DNA than London based womenswear label Ninety Percent. Co-founded by Shafiq Hassan and Para Hamilton in 2018, one of the key motivations for creating the brand was to support charitable causes and empower people. As such, 90% of their profits are distributed between supporting charitable causes and the people who produce the garments.
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