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WORLD OF GAIA

Through our edits, news and expert guest writers, we share our knowledge so you can discover more, make informed decisions and consciously create change.
Brands
Robyn Blake

BRAND SPOTLIGHT: RAVE REVIEW

In 2017, after realising their shared belief in sustainable fashion, Stockholm’s Josephine Bergqvist and Livia Schück founded their fashion line Rave Review. The goal of the designers was to create a fashion brand that would not exist at the expense of the environment and instead would be sustainable and eco-friendly. Defying the commonly shared belief that fashion couldn’t be sustainable, the pair started to create pieces entirely made from second-hand clothes and textiles.

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Brands
Robyn Blake

9 REASONS WHY NEAL’S YARD IS LEADING THE WAY IN SUSTAINABLE BEAUTY & SKINCARE

Established in 1981 in a small corner of Covent Garden, Neal’s Yard have had sustainability at the core of their brand values from the very beginning.

As producers of alternative therapies, skincare and beauty Neal’s Yard use natural, organic and ethically sourced ingredients and are passionate about helping people to live heathier lives whilst also protecting the planet.

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Change Makers
Ore Abiona, Digital Marketer & Freelance Writer

MY TOXIC RELATIONSHIP WITH FAST FASHION

Lucky enough to have never been in one, but unlucky enough to have witnessed a fair amount, I can safely say that “on/off relationships” are not the one. You know exactly which ones I’m talking about too – the complicated ones, where the participants of said relationship thrive off the highs, only to be absolutely crushed by the lows. They’re messy and almost never right for any party involved, and yet they continue in this tiresome “will they, won’t they?” cycle. They’re up and down but ultimately what’s needed is a drastic change in order for anything to get an acceptable place.

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Brands
Robyn Blake

BRAND SPOTLIGHT – MARICI

Launched on Earth Day in 2020, plant-based luxury accessories brand Marici was created by a collective who shared the belief in “purpose-driven alternative designs that combine innovative technology, niche luxury and slow fashion”.

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Edits
Robyn Blake

6 FASHION FABRICS THAT ARE GOOD FOR THE PLANET

When it comes to making more sustainable fashion choices repairing, upcycling, and buying second hand are great options.

But when we buy new clothes, which planet friendly fabrics should we be looking out for? Here are 8 sustainable materials to help get you started.

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Brands
Robyn Blake

BRAND SPOTLIGHT – SKIN

“These are the pieces that take women from day to night and night to day again. Timeless and enduring, just like a second skin.”
Founded in 2004 by designer Susan Beischel, SKIN creates luxury lingerie, nightwear, swimwear and clothing that are made to feel like a second skin.

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Edits
Robyn Blake

PRE-LOVED – THE FUTURE OF SUSTAINABLE FASHION

Navigating the world of sustainable fashion is not always easy. Understanding the eco-credentials of any item of clothing or accessory requires knowledge of what it’s made from, the production methods used, the length of the supply chain, etc. There are a multitude of issues that must be considered, such as microplastics, water usage, carbon emissions, and harmful chemicals. And this is not helped by a lack of transparency and greenwashing.

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Edits
Kim Matrljan

THE BEST OCEAN FRIENDLY SUNSCREENS

The world’s coral reefs are suffering, and chemicals commonly found in sunscreen are contributing to this issue. According to National Geographic, the impact is incredible: 14,000 tons of sunscreen are thought to wash into the oceans each year; 82,000 chemicals from personal-care products may be tainting the seas; about 80% of corals in the Caribbean have been lost in the last 50 years due to pollution, coastal development, and climate change.

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Brands
Robyn Blake

NINETY PERCENT – THE FASHION LABEL THAT GIVES 90% BACK

Fewer brands have a commitment to sustainability more tightly woven into their DNA than London based womenswear label Ninety Percent. Co-founded by Shafiq Hassan and Para Hamilton in 2018, one of the key motivations for creating the brand was to support charitable causes and empower people.

As such, 90% of their profits are distributed between supporting charitable causes and the people who produce the garments. Customers who buy from the collection are invited to vote on their chosen cause via their website by entering a unique code found in the garments care label.

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Brands
Robyn Blake

6 OF OUR FAVOURITE SUSTAINABLE SWIMWEAR BRANDS FOR THIS SUMMER

Now that summer is upon us and all things holiday related (for either a staycation or something further afield) are front of mind, fewer purchases are more integral to spruce up our holiday wardrobe than a swimsuit.
Traditionally made swimwear is produced using synthetic fibres that like nylon and polyester because they stretch well and dry quickly. Unfortunately, these tend to be some of the most unfriendly materials for the planet as they are non-biodegradable and require a huge amount of water and energy to manufacture.

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Edits
Robyn Blake

ECO-FRIENDLY SHAMPOO BARS – WHY YOU SHOULD SWITCH TO SOLIDS

According to government statistics, nearly 2.5 million tonnes of plastic packaging is used in the UK every year. Whilst 90% of kitchen waste is recycled, recycled bathroom waste sits at just 50% making the beauty industry one of the biggest contributors to plastic waste that poisons our oceans and planet. But times are changing. With the increasing shift among consumer buying away from liquid shower gel and towards traditional, eco-friendly bar soaps, we have also seen the bar trend build momentum within the hare care industry.

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Brands
Kim Matrljan

THE WORLD’S MOST ICONIC TRAINERS GO 100% SUSTAINABLE

When adidas announced they would launch a 100% sustainable models of their iconic Stan Smiths at the end of last year, we couldn’t wait to see the result. Halfway through 2021, we must say we’re in love.

This isn’t the first time that Adidas have ventured in to vegan footwear. In 2018, they collaborated with Stella McCartney on their first ever vegan Stan Smiths, launching with new models in 2019 and 2020. However, this year they decided to start a green revolution – they’re planning to achieve 100% recycled polyester use across all adidas products by 2024, and climate neutrality by 2050.

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Edits
Robyn Blake

8 WARDROBE ESSENTIALS MADE FROM ORGANIC COTTON

Cotton is the most profitable non-food crop in the world and unsurprisingly the most commonly used fabrics within the fashion industry. Worryingly conventional Cotton is also dubbed the dirtiest crop in the world. A report by McKinsey in 2020 revealed that “although cotton grows on only 2.4 percent of global cropland, it accounts for 22.5 percent of the world’s insecticide and 10 percent of all pesticide use”.

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Brands
Robyn Blake

BRAND SPOTLIGHT – PANGAIA

Launched in 2018, American loungewear brand Pangaia endeavours to create beautifully designed products made from the most innovative and sustainable materials. Their collection of brightly coloured hoodies, t-shirts and joggers have become a favourite among A-list celebrities including Justin Bieber, Bella Hadid and Pharrell Williams.

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Brands
Robyn Blake

LOEWE’S SUSTAINABLE BUCKET BAG

LOEWE first pledged their commitment to more sustainable and ethical manufacturing methods with the launch of their Eye/LOEWE/Nature Meswear collection back in 2019. Inspired by the outdoors, the collection was created from blend of organic and recycled cotton, with a portion of the proceeds generated from the sales of the collection donated to fighting plastic pollution.

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Brands
Robyn Blake

BRAND SPOTLIGHT – FAITHFULL THE BRAND

Launched in 2012, Faithfull The Brand was founded by Australian Sarah-Jane Abrahams and Norweigan Helle Them-Enger. Whilst travelling in Bali, Indonesia the pair connected over a shared dream of creating a label which fused their love for fashion and style with travel and adventure.

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Brands
Robyn Blake

6 BRANDS THAT USE RECYCLED MATERIALS

From global luxury bands to independent fashion start-ups, an increasing number of brands across the retail landscape are re-evaluating their production processes and moving towards more circular sustainable business models.

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