Brand spotlight: Faithfull the Brand

Launched in 2012, Faithfull The Brand was founded by Australian Sarah-Jane Abrahams and Norweigan Helle Them-Enger. Whilst travelling in Bali, Indonesia the pair connected over a shared dream of creating a label which fused their love for fashion and style with travel and adventure.

Bali remained the centre for their business, production and inspiration.    

In addition to launching a chic stylish brand that inspires women to live well-travelled lives, creating ethical and socially responsible pieces has also been central to their ethos. As such, Faithfull The Brand have forged mutually beneficial relationships with local businesses in the community and are committed to ensuing each one of their employees is taken care of.

The Brand also places emphasis on quality over quantity and endeavours to create timeless pieces that can be worn over again. Harnessing local artisanal production techniques which have been passed down through the generations, each piece is carefully handmade, dyed, printed adding to the authenticity of their collections.

Stylistically Faithfull The Brand is notorious for its romantic bohemia styles and use of vintage inspired fabrics and patterns collected from all over the world. Core to their collections are mini and midi dresses, co-ords and timeless linen sets but the brand also has a stunning array of swimsuits, bikinis, beach coverups and accessories.

We’ve created an edit of our favourite Faithfull The Brand pieces to help you kick start your Spring/Summer, whether you’re staying at home or travelling abroad.

About the Author

Kim Matrljan

Kim Matrljan

Founder of GAIA. After working in digital marketing for brands like Vivienne Westwood, Selfridges, COS and Rolex, I realised the fashion industry needed change and I wanted to be part of it.



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