GANNI x Levi’s sustainable denim collection

Following on from the success of their upcycled, rental-only “Love Letter” collection launched back in August, GANNI and Levi’s are back this Spring-Summer with a new sustainable denim collection.
GANNI x Levis sustainable denim collaboration

The edit is a perfect fusion of GANNI’s unique Scandi-cool aesthetic and the classic all-American Levi’s style whilst also being an overarching demonstration of both brands’ commitment to responsible fashion.

Each piece in the collection is crafted from cottonized hemp which is generally more sustainable than conventionally grown cotton as it requires less water and fewer pesticides. What’s more, the hemp blended in to these garments come from rain-fed hemp crops, which reduces water usage and overall CO2 emissions even further. This cottonized hemp is then treated in a way that softens the fibre, so every piece in the collection has the same look and feel as traditional denim.

The capsule collection features dark-wash denim jackets and shorts as well as a buttoned-down dress and blouse, both finished with the signature GANNI frilled collar. Other favourites include a floral denim midi dress, classic high loose jeans and the co-branded GANNI x Levi’s sweatshirt.

With a joint passion for authenticity, originality and sustainability GANNI and Levi’s are the perfect marriage. Let’s hope that there’s a third collection on the way!  In the meantime, shop the SS21 GANNI x Levi’s sustainable denim collection here.

About the Author

Kim Matrljan

Kim Matrljan

Founder of GAIA. After working in digital marketing for brands like Vivienne Westwood, Selfridges, COS and Rolex, I realised the fashion industry needed change and I wanted to be part of it.



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