The founders explain:
“We created a concept that is all about making maximum change with our profits, where our customers know they are being a part of a revolution in the way businesses are run. Why not change and find a new version of capitalism – our version? We’re trying a crazy idea and seeing if it connects with people.”
The clothes themselves are made using the most planet-friendly fabrics and materials, with careful consideration given to minimising the impact on the environment.
Signature to their collection are their everyday essentials which include timeless T-shirts made from 100% cotton or sustainable breathable Tencel. Other fabrics used include Natural Linen, Mirco Modal (derived from wood pulp from hardwood trees), Hemp and Sheeps Wool.
We are certainly huge fans of Ninety Percent, their ideology and their clothes. Browse their collection and we’re sure you will be too.