Then the inevitable happened, and the red flags fast started to appear. I found myself wanting to wear a dress I’d bought for the second time but realising the quality of the dress didn’t allow for that plan. Rips in the clothing after one wear, fabric bobbles appearing almost instantly – it wasn’t good. I had an entire wardrobe full of little dresses and tops that I could now probably never wear again, and so the economic advantage that I thought I’d gained by buying a £6.99 dress, slowly started to vanish. The adrenaline rush that I used to get from the postman bringing me my rushed orders, was slowly turning into short-lived satisfaction that didn’t survive the practicalities of life.
So, what did I do next? Of course, keeping in the spirit of a #toxicrelationship, I ignored these red flags and went about my day. I kept ordering, kept filling up my landlord’s IKEA chests of drawers and kept praising myself for buying a dress for £8 instead of £38. I was content in my ignorance, and the student discount, payday emails and free delivery offerings were enough for me to continue living like this, oblivious to the darker costs of fast fashion.